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This web page midlandshomebuyers.com states the following, "We Buy Houses in Columbia for Cash." We saw that the website also stated " Midland Home Buyers is a fully established and reliable cash home buying company." It also said " We specialize in providing quick and easy solutions and we buy houses in Columbia. At a fair price, and with fast closing. If you need relief from one of the following situations, or any other, then Midlands Home Buyers can help. We will buy Any property In Columbia! Occupied, rented, or vacated properties. The Simplicity Of Cash Purchases." The header had sell as the highest ranking optimized keyword. It is followed by home, house, and columbia which isn't as ranked as highly as sell. The next words midlandshomebuyers.com used was south carolina. sc was included but might not be understood by search engines.